This illusion, I don't know what else to call it, came to my attention in a book titled Gastrophysics: The New Science of Eating. The concept is that if you play a crunching sound through headphones while you snack on potato chips (crisps), your brain will tell you that they're fresh and crunchy. You can elicit the opposite effect by playing a muffled version, which might sound like teeth chomping through a soggy chip.
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